STFC-RAL-CR03 R61: It's dangerous that could eat them right next to me.
STFC-RAL-CR03 R61: and I think the camera is on mute. So 18.
STFC-RAL-CR03 R61: So the fire alarm is off midday. It's like 1145, or something. Okay. But 5 min can be here on that. Okay.
STFC-RAL-CR03 R61: just a note.
STFC-RAL-CR03 R61: The the drill is different for different buildings.
STFC-RAL-CR03 R61: Sorry?
STFC-RAL-CR03 R61: Cool?
STFC-RAL-CR03 R61: Yeah. But I will be using it so we won't.
STFC-RAL-CR03 R61: Oh, yeah, it'll be continuously, either.
STFC-RAL-CR03 R61: Can people on Zoom get us? Okay?
Chris Damerell: Yeah, I hear you. Fine. Thank you.
STFC-RAL-CR03 R61: Thanks, Chris.
STFC-RAL-CR03 R61: Tender biscuits.
STFC-RAL-CR03 R61: There is also one packet at the back, please.
STFC-RAL-CR03 R61: I'm on mute.
STFC-RAL-CR03 R61: Okay?
STFC-RAL-CR03 R61: Well, tea as well as I mean. I told to remind people that he in the email.
STFC-RAL-CR03 R61: goodness.
STFC-RAL-CR03 R61: thank you very much.
STFC-RAL-CR03 R61: Okay.
STFC-RAL-CR03 R61: basically, it's this.
STFC-RAL-CR03 R61: good morning.
STFC-RAL-CR03 R61: Well, if he doesn't join, then I won't bother. I'll just hijack the meeting at the end. Okay, yes.
STFC-RAL-CR03 R61: don't worry about the timing. It's fine.
STFC-RAL-CR03 R61: It's good for my mental health in this presentation to to have the the time to. So
STFC-RAL-CR03 R61: the biscuits?
STFC-RAL-CR03 R61: No, it's sitting here.
STFC-RAL-CR03 R61: Okay.
STFC-RAL-CR03 R61: I don't see raza yet connected.
STFC-RAL-CR03 R61: anyways. So we can get started.
STFC-RAL-CR03 R61: And you can.
STFC-RAL-CR03 R61: So we have Maria today, and she will talk about.
STFC-RAL-CR03 R61: I believe it's a science communication seminar. So please, it's up to you. Well, thank you. Thank you, everyone. Thank you for having me. My name is Maria Belen. I'm a science communicator, a university professor of physics. Welcome to to mind the gap. So this is some of my experience related to science communication.
STFC-RAL-CR03 R61: I hope I can inspire you some some new actions
STFC-RAL-CR03 R61: in relation of how to communicate our science. So the 1st 3 slides
STFC-RAL-CR03 R61: maybe not as dynamic as the rest of the presentations. But trust me, it's important to get some context
STFC-RAL-CR03 R61: for for this work. So this methodology was mostly developed between the past 5 years.
STFC-RAL-CR03 R61: When I started working as a science communication expert at the radiation detection and particles laboratory.
STFC-RAL-CR03 R61: And then, 2 years ago, I started a new position in the same institution as responsible for science communication in the physics Department, and both of these positions were under the responsibility of the Argentinian National Atomic Energy Commission.
STFC-RAL-CR03 R61: So this was my office back in in the days. A very nice view. I really love it.
STFC-RAL-CR03 R61: You will see also that in this presentation there is a lot of resources and activities related to that matter.
STFC-RAL-CR03 R61: That's because the main experiment from for for this laboratory was that matter. And then, when I moved to Physics Department, there is, of course, a diverse amount of topic related mostly with basic science.
STFC-RAL-CR03 R61: But most of the work is this is related to that matter and my background in science communication and in education
STFC-RAL-CR03 R61: really shapes the way I approach to any action when I try to communicate science. So I I have a master's degree in science communication, and my thesis was
STFC-RAL-CR03 R61: focuses on the of the idea of public perception, of underground science.
STFC-RAL-CR03 R61: And then, in my University days I have a degree on physics, education in physics. I train the future physics, professor at university level of Argentina, and then I have a bachelor and a technical degree related to physics, chemistry, and math. So I am like a multi background information.
STFC-RAL-CR03 R61: we can go back to the, to the detail of this presentation, Mandica, as I say that the the 1st 3 slides were like the context.
STFC-RAL-CR03 R61: So mind the gap. When we hear, mind the gap
STFC-RAL-CR03 R61: you usually think that is a dangerous situation that is coming. You have to pay attention.
STFC-RAL-CR03 R61: and I also think that there is a challenge related to design, to the, to the shape of the of the train to the shape of the the
STFC-RAL-CR03 R61: the things that are under the the subway.
STFC-RAL-CR03 R61: and this caused the gap, and I usually, when I see bigger gaps.
STFC-RAL-CR03 R61: I feel that is higher, a potential risk
STFC-RAL-CR03 R61: for something bad to happen when I try to move from one station to other.
STFC-RAL-CR03 R61: But this is true.
STFC-RAL-CR03 R61: It's also true that the gap
STFC-RAL-CR03 R61: can see as a as a positive thing.
STFC-RAL-CR03 R61: So I know I'm not an expert in trains. This talk is not about trains, of course, but there is. The gap is the thing that adds degrees of freedom
STFC-RAL-CR03 R61: and allows the train to move from one station to other.
STFC-RAL-CR03 R61: So I will keep these 2 main concepts for for my science communication activities thinking in the gap. So you try to adaptate to different situation and publics and people.
STFC-RAL-CR03 R61: and you have to have dynamic boundaries in your work.
STFC-RAL-CR03 R61: So how? How this concept apply to science communication?
STFC-RAL-CR03 R61: And the second question, I want to to let you to know is that if we can see the gap in between, for example, the scientific community and some publics
STFC-RAL-CR03 R61: we can see this as something positive. Or if you wanna be conservative not as as an environment to build a Vienna.
STFC-RAL-CR03 R61: So I will try to give this this answer, but but 1st
STFC-RAL-CR03 R61: you have to to look for gaps, and you can find probably a lot of gaps in society.
STFC-RAL-CR03 R61: So I I want to share with you. Where do I? I see gaps?
STFC-RAL-CR03 R61: And what do I did with these gaps? So the 1st example is, audience.
STFC-RAL-CR03 R61: So we are in the 1st ring usually related to people who is interested in science
STFC-RAL-CR03 R61: or with people that is in contact with science. And when we make science communication activities. It's easy to to reach to this audience. And there are very nice science communication activities on the road. I'm sure, here in the in the world. There is a very good science communication team.
STFC-RAL-CR03 R61: By the way, there is people who are really is not interested in science oh, or in contact.
STFC-RAL-CR03 R61: But they. They have some some interest in in a way.
STFC-RAL-CR03 R61: and far away. There are people that don't even know we exist, and
STFC-RAL-CR03 R61: they don't understand science at all. And
STFC-RAL-CR03 R61: well, in between these 2 rings
STFC-RAL-CR03 R61: there is the the gap I'm interested in as a science communicator.
STFC-RAL-CR03 R61: the non traditional audience, the people that won't come to your visit.
STFC-RAL-CR03 R61: the people that won't read a scientific article, the people that that won't come to open this the alarm.
STFC-RAL-CR03 R61: So in the past years I've been obsessive in how to reach these people.
STFC-RAL-CR03 R61: And the second example of a gap. I I can. I can share with you is the the gap between entrepreneurs in a in a city
STFC-RAL-CR03 R61: and me.
STFC-RAL-CR03 R61: So usually I am in this side of the gap with the scientific teams in a laboratory. So since atomic is very similar to run, there is a lot of people who make science students, master students, doctoral student researchers at different levels.
STFC-RAL-CR03 R61: And here I am. What I want to to create with science communication is 1st to build
STFC-RAL-CR03 R61: authentic dialogues with the with the people to build trust because there is no possible authentic dialogue with someone. If you cannot trust the other people. And this is very key key central concept.
STFC-RAL-CR03 R61: I want to contribute to to make informed decisions about science and technology in the society.
STFC-RAL-CR03 R61: to humanize science. Because it's not trivial sometimes that science is made by humans, human beings.
STFC-RAL-CR03 R61: And I love to celebrate basic science because of the things basic science adds to culture and education.
STFC-RAL-CR03 R61: Also, I teach how to live with uncertainty. Not just because it's important in the scientific field.
STFC-RAL-CR03 R61: in the scientific process, because it's important to the life in a demographic society.
STFC-RAL-CR03 R61: You need to to live with this kind of things. And of course, alphabetization is important. If you want to build a dialogue with someone.
STFC-RAL-CR03 R61: In the other side of this gap
STFC-RAL-CR03 R61: with entrepreneurs, I find people that
STFC-RAL-CR03 R61: want to promote their business and want to increase the audience and want to innovate, to be different from the other people from from the other entrepreneurs.
STFC-RAL-CR03 R61: And they have teams usually way larger than mine. And way. Develops that much.
STFC-RAL-CR03 R61: So you you find this gap. But
STFC-RAL-CR03 R61: of course there is a lot of people in one side and in the other side, and you you can hide. You can have
STFC-RAL-CR03 R61: an infinite amount of potential collaborator in a village in a city.
STFC-RAL-CR03 R61: So how how do you pick?
STFC-RAL-CR03 R61: There is a lot of patient this week. How do you pick someone
STFC-RAL-CR03 R61: or some shop of some entrepreneur that can bridge this gap between the scientific community us and other audience.
STFC-RAL-CR03 R61: Well, I I will share with you my mentor. What did work for me?
STFC-RAL-CR03 R61: And maybe you can. You can get some some ideas for applying this here. So
STFC-RAL-CR03 R61: but we try to bridge.
STFC-RAL-CR03 R61: 1st of all, we, we try to walk the city.
STFC-RAL-CR03 R61: We are the cities that are next to the the scientific institutions
STFC-RAL-CR03 R61: you have to see where people are. You have. You have to target shops where usually people is around.
STFC-RAL-CR03 R61: You have to find things you lack.
STFC-RAL-CR03 R61: So you find the intersection in between the where people are and the things you like.
STFC-RAL-CR03 R61: and then you look inside of these shops that you like for passionate people.
STFC-RAL-CR03 R61: And you start to visit 2 times 3 times. You you start to build. The analog about can be about the product can be about the people, the interaction science.
STFC-RAL-CR03 R61: and at some point you give an informal invitation to to creation. And this informal invitation usually is very similar to the formal invitation to the creation, and my results from these steps
STFC-RAL-CR03 R61: are that in my city, that is, it was San Carlos de Varilloches, in the Patagonia.
STFC-RAL-CR03 R61: Argentina. You can see if there is full of mountains and lakes.
STFC-RAL-CR03 R61: So people is in ice cream shops
STFC-RAL-CR03 R61: and is in shops that have very
STFC-RAL-CR03 R61: local identity, because it's the 1st sky center in Latin America. So everyone comes there and want to bring some souvenirs, for example, from from for the city. So there is a 3rd category I didn't include
STFC-RAL-CR03 R61: here. And of course you can imagine that if there is snow, people like to drink chocolate and be around chocolate. But I don't like chocolate. That is, not for my interest to work in this in this area, so maybe for the future. But by now these are my results.
STFC-RAL-CR03 R61: I want to go deeper in in how you, you build this dialogue, and how you
STFC-RAL-CR03 R61: give this informalization to create because you have to have a
STFC-RAL-CR03 R61: boundary conditions to work. You need to characterize the problem and say, Okay, we are going to war with these rules.
STFC-RAL-CR03 R61: And see if we can co-create.
STFC-RAL-CR03 R61: So now, my boundary conditions on how we will try to to bridge this gap
STFC-RAL-CR03 R61: is first, st we are not going to sell science, and we are not going to advertise the products.
STFC-RAL-CR03 R61: Is there no commercial agreement in this point?
STFC-RAL-CR03 R61: And we are going to build together?
STFC-RAL-CR03 R61: Because me, as a science communicator.
STFC-RAL-CR03 R61: I had to avoid a miscommunication of scientific concepts.
STFC-RAL-CR03 R61: and I need to have control in this part of the process.
STFC-RAL-CR03 R61: and this allowed me for a for sure to to be sure that there is at the end of the process. There is no, for example, so those science concepts related to our science.
STFC-RAL-CR03 R61: You can imagine that is very easy to to get close to these things when you talk about that matter. For example, that is something you don't see.
STFC-RAL-CR03 R61: So I have, to be sure this is not going to happen. And that is not just an artistic interpretation.
STFC-RAL-CR03 R61: I know there is many science communication activities that are with artists.
STFC-RAL-CR03 R61: and they are really nice sometimes I don't understand.
STFC-RAL-CR03 R61: So
STFC-RAL-CR03 R61: I just try to to use art, of course, as a as a way to communicate science, but it also has to to have concepts
STFC-RAL-CR03 R61: of what we are doing in our institutions.
STFC-RAL-CR03 R61: And the way I found to to make this is to work in co-production. So each side of the team the scientifics meet and the experts outside the scientific field
STFC-RAL-CR03 R61: brings expertise to the final production.
STFC-RAL-CR03 R61: So theoretically, what does it mean?
STFC-RAL-CR03 R61: So production is a way to work where mainly one organization has
STFC-RAL-CR03 R61: all the responsibility and leads the project.
STFC-RAL-CR03 R61: And you have some input for from others collaborators. But they are just inputs.
STFC-RAL-CR03 R61: But when you move theoretically to co-production
STFC-RAL-CR03 R61: the responsibility, and the decision making is distributed between people.
STFC-RAL-CR03 R61: And this is key based on the expertise.
STFC-RAL-CR03 R61: So.
STFC-RAL-CR03 R61: for example, I am not going to let a person who make ice creams to decide about how to translate the scientific concepts.
STFC-RAL-CR03 R61: and they won't allow me to create ice cream directly, of course. So you have to acknowledge.
STFC-RAL-CR03 R61: What do you know you? The your resources, annual limitations.
STFC-RAL-CR03 R61: and this creates trust and mutual respect in between the participants of this team.
STFC-RAL-CR03 R61: And it's it's also good to share feedback
STFC-RAL-CR03 R61: dishonestly to to try to to improve, and you evaluate during the whole process and in the final product, of course.
STFC-RAL-CR03 R61: But this is theoretical.
STFC-RAL-CR03 R61: So in a practical way, I can show you an example of difference in in between production and co-production.
STFC-RAL-CR03 R61: So when we 1st start working with this laboratory.
STFC-RAL-CR03 R61: Of course, we start with production. It's the only thing we we really know how to do it. And it's worth the pandemic times.
STFC-RAL-CR03 R61: So so the 1st 2 cards you can see there. The that is, the virtual company and the collaboration meeting are part of a game called plume box. The car game. So plume box is a project, we work trying to create a portable device that is open software and open hardware to detect to fight again, contamination in drinking water by leak.
STFC-RAL-CR03 R61: So this game is cool because it shows how our team try to to reach this goal.
STFC-RAL-CR03 R61: and there is a full of it is full of internal jobs, for example, and, as you can see, the quality of the the graphic is not as good.
STFC-RAL-CR03 R61: and the second one is an example of that matter, the card game. So it tries to make the same that plumbos the game. But with that matter, investigations around the world.
STFC-RAL-CR03 R61: When we move to co-production. This is made with fans
STFC-RAL-CR03 R61: of big trademarks like Marvel and Arcam horror.
STFC-RAL-CR03 R61: You can see the qualities a bit different, but also
STFC-RAL-CR03 R61: you can say, and you can say to me, Okay, but maybe get a graphic designer. And you will fix this problem
STFC-RAL-CR03 R61: because most of the problem seems to be in the graphics in the drought.
STFC-RAL-CR03 R61: But I'm sorry this
STFC-RAL-CR03 R61: this is not really a solution, because the problem is not only in the way. The the guns, the material looks
STFC-RAL-CR03 R61: the 1st productions have a reach. An audience very limited, always close to the people who is interested in science or family friends, people who went to open days.
STFC-RAL-CR03 R61: So we we don't really reach an audience outside the the scientific field.
STFC-RAL-CR03 R61: The design, not not only the graphics, but the the part of the car are not the best in in comparison to the co-production.
STFC-RAL-CR03 R61: With the co-production. We reach audience in all continents.
STFC-RAL-CR03 R61: People who speak multiple language, people who have different
STFC-RAL-CR03 R61: works, people who is not interested in primarily in that matter, for example, or in basic science.
STFC-RAL-CR03 R61: And this is incredible. And of course, the the way the the games
STFC-RAL-CR03 R61: went is way more smooth in the co-production, because there is a lot of people who really understand
STFC-RAL-CR03 R61: how to make card games.
STFC-RAL-CR03 R61: and they are interested in have a card game that really works. And the science is the second aspect.
STFC-RAL-CR03 R61: So I will go deeper in the production of this. In the co-production of these cars, at the end of my presentation
STFC-RAL-CR03 R61: back to the the things we want to to to acknowledge when this done
STFC-RAL-CR03 R61: with this co-production way.
STFC-RAL-CR03 R61: Oh, it seems like, okay, so
STFC-RAL-CR03 R61: we want to learn from different communities with exact with these actions
STFC-RAL-CR03 R61: and trying to understand new audience.
STFC-RAL-CR03 R61: And maybe this understanding of new audience will will allow us to to plan, to plan to make new actions in, in which
STFC-RAL-CR03 R61: maybe the perception of of science is not very well understood understood previously.
STFC-RAL-CR03 R61: But for me we have access to resources and audience way way, larger than the the usual ones in in our scientific institution, in my group at least.
STFC-RAL-CR03 R61: and about the science, communication, aspect. We infuse science, not only in new audience, in people who is far away, usually from our scientific institution, but we also infuse science in the product designers themselves.
STFC-RAL-CR03 R61: So it's a for me. It's a it's a win-win I have to to do infusions in in one project.
STFC-RAL-CR03 R61: I'm going to present 2 examples of how this methodology was applied and how it works.
STFC-RAL-CR03 R61: So the 1st one is the ice cream, and the second one is the dark matter, Vassil. So I bring a physical copy of the dark matter, Vassil, if anyone later want to try it
STFC-RAL-CR03 R61: So the 1st example, I cannot bring the ice cream. Because a transatlantic trip is not good for ice cream, and second, because it was everything of these activities are special editions, so
STFC-RAL-CR03 R61: you don't have it all the time. And most of this happens on Black Mother Day.
STFC-RAL-CR03 R61: So the ice cream.
STFC-RAL-CR03 R61: Of course it has a secret formula
STFC-RAL-CR03 R61: of that matter. You don't know what that matter is.
STFC-RAL-CR03 R61: and the dynamic is that we we discuss that matter with casual participants
STFC-RAL-CR03 R61: about 50 min, something really short, and they have to judge whether the ice cream represents the concept of dark matter or not.
STFC-RAL-CR03 R61: Let me say there is something some interesting discussion going on in this event
STFC-RAL-CR03 R61: that takes most of the event. Of course.
STFC-RAL-CR03 R61: some people say that is blueberry. Some people say, that is vanilla, that is chocolate, that some people say that
STFC-RAL-CR03 R61: the formula change every year. That is not the same that they this the last year.
STFC-RAL-CR03 R61: Some people really don't know what this is.
STFC-RAL-CR03 R61: There is some interesting question some people ask if they will go home without really knowing
STFC-RAL-CR03 R61: what the flavor. The composition of the ice cream is, and the answer is, yes.
STFC-RAL-CR03 R61: So if you question me enough, I cannot say it.
STFC-RAL-CR03 R61: not because I don't want it's because I really don't know, because the only person that know the the formula for the ice cream are the ice cream masters in the shop.
STFC-RAL-CR03 R61: so I cannot say so. For me it's not chocolate, but maybe it can be some part of chocolate, but in a minimal amount.
STFC-RAL-CR03 R61: how? How we we manage to create this this dark matter. Ice cream with with this secret formula, well, we we work
STFC-RAL-CR03 R61: 2 or 3 months in co-production with the team of the ice cream shop.
STFC-RAL-CR03 R61: We used to think that they they want to work in our Labradies
STFC-RAL-CR03 R61: to understand about the facility, because we always think that the Central Atomic is a place everyone wants to come. But no, most of the work happens in the ice cream shop. And this ice cream shop is located in the main street of the city and the target where tourists and usual clients
STFC-RAL-CR03 R61: we didn't make so much publicity of the event, because, of course, you want to catch the people who is not interested in science. So if you, if you say it
STFC-RAL-CR03 R61: too loud all the people who care about science will come.
STFC-RAL-CR03 R61: So you try to to do the opposite.
STFC-RAL-CR03 R61: there. There was also conversations about what we do in atomic center, but in a very basic way, like, How do you office? Look.
STFC-RAL-CR03 R61: what do you eat?
STFC-RAL-CR03 R61: Can we visit? Yeah, yeah, there, there is a way to to visit the central atomicos. So visual case. I need to to understand
STFC-RAL-CR03 R61: that. Usually, what we think people know about our facilities is not one that they know.
STFC-RAL-CR03 R61: So it was interesting, and they have a new desire for for visits.
STFC-RAL-CR03 R61: The second example is the the dark matter bustle.
STFC-RAL-CR03 R61: so is what also a co-production with local craftswoman they produce in a very artisanal way. It's a small shop located in the center of the
STFC-RAL-CR03 R61: of the city.
STFC-RAL-CR03 R61: and they create this. They try to understand how that model works, and they visit several times our laboratories, and they have to spend time asking
STFC-RAL-CR03 R61: a lot of questions, and then they come with this idea of the dark matter possible.
STFC-RAL-CR03 R61: which each piece has some particular things. So they have
STFC-RAL-CR03 R61: symmetries and corners and the usual puzzle techniques you use don't apply, doesn't apply here. You cannot solve it as a regular puzzle.
STFC-RAL-CR03 R61: and the solution is unknown.
STFC-RAL-CR03 R61: So when you open the bustle, you don't have a photo of how
STFC-RAL-CR03 R61: do you have to to solve it and the solution?
STFC-RAL-CR03 R61: So you have to decide when you stop when you stop, and when you have a solution.
STFC-RAL-CR03 R61: and when you have the solution, you have a cool quote
STFC-RAL-CR03 R61: that brings discussion about the scientific process and the process of making this possible.
STFC-RAL-CR03 R61: And let me say there is some difference.
STFC-RAL-CR03 R61: I I know when, for example, you, you give this puzzle to a theoretical physicist.
STFC-RAL-CR03 R61: and you give this parcel to an experimental physicist, and you give it to kids and to people who came, for, for example, social science, and to people who is teenagers
STFC-RAL-CR03 R61: who are teenagers. So the the process itself
STFC-RAL-CR03 R61: is the thing that that is interesting per se.
STFC-RAL-CR03 R61: and the solutions also, because, you can have many solutions.
STFC-RAL-CR03 R61: Of course it's a puzzle you can, you can. It's a dark matter possible. Sorry
STFC-RAL-CR03 R61: but there is some solutions that people trying to reach sometimes, and they cannot do it. There are, for example, people from scientific field, and then, when they saw the solution in the in the in the core. They they do it, but after this they cannot do it.
STFC-RAL-CR03 R61: So I will let you to judge this puzzle later.
STFC-RAL-CR03 R61: and, as I say it, we spend close to 6 months
STFC-RAL-CR03 R61: collaborating in our labs, and we also meet outside the atomic center. Sometimes, I engage in multiple discussion about how to produce an artificial product.
STFC-RAL-CR03 R61: and also at that matter back was produced because they think this was more accessible product than the than the parcel.
STFC-RAL-CR03 R61: well, these examples showcase innovation, innovative ways to to science, communication, to engage audience. But it's important to acknowledge that
STFC-RAL-CR03 R61: you have a challenge. You have limitation in every in everything you try to to create. It's important for me to share this limitation. So time management is one thing you you won't leave the the calendar. Mostly, the entrepreneurs will say when you do things, and when you can meet.
STFC-RAL-CR03 R61: so you have to be a trust
STFC-RAL-CR03 R61: with the with the people.
STFC-RAL-CR03 R61: and usually it works better with small and medium
STFC-RAL-CR03 R61: shops. At this time we will see in the future
STFC-RAL-CR03 R61: sometimes evaluate the impact of the science communication activity can be difficult, because everyone in the team has a different goal.
STFC-RAL-CR03 R61: It's not impossible. But it's something for sure I need to work, and I and I need to improve.
STFC-RAL-CR03 R61: And the co-production way to work is non-negotiable. So maybe you can find a shop you like where people are, and you can find passionate people for the product. And then you are passionate about science, but they don't want to really learn about the subject, or don't have the time
STFC-RAL-CR03 R61: to to learn
STFC-RAL-CR03 R61: or can can. Teach you about the product. For example, ice cream, coffee, anything you can think drinks
STFC-RAL-CR03 R61: so for me. It's not my cup of tea. Maybe we'll come with other people, but with me it's a limitation when I try to build a team.
STFC-RAL-CR03 R61: And of course there is more like a pop up activities. This is not long, long term activities, and you have to. You have to start again every 6 months. One year.
STFC-RAL-CR03 R61: build a new team, meet new people. But.
STFC-RAL-CR03 R61: as I said in the the Gap
STFC-RAL-CR03 R61: problem for me, a pop up is also a a good thing it can be both ways.
STFC-RAL-CR03 R61: So it allows me to to fresh start every 6 months, one year, to meet new people, to learn different things, and I love this part
STFC-RAL-CR03 R61: of this characteristic and the co-production way. People are eager.
STFC-RAL-CR03 R61: We are eager to showcase their expertise, even if they are not related to science or science communication.
STFC-RAL-CR03 R61: and the primary interest is not science for science communication.
STFC-RAL-CR03 R61: And of course you reach unexpected audience. And you you create a really
STFC-RAL-CR03 R61: authentic dialogue about science and and society and and other topics.
STFC-RAL-CR03 R61: These are strong points for me, and the limitations also, as in any job.
STFC-RAL-CR03 R61: give me a foundation to to build future initiatives.
STFC-RAL-CR03 R61: So
STFC-RAL-CR03 R61: the future. I I say that I was based in in Argentina in. But now, since September. I'm I'm based in Paris.
STFC-RAL-CR03 R61: working for the International Research network. Pauline, who is in charge for building the actions for the new underground laboratory in South Africa.
STFC-RAL-CR03 R61: In a in a philosophical way, I want to. In the future. I want to continue exploring gaps
STFC-RAL-CR03 R61: in society.
STFC-RAL-CR03 R61: I don't look for closing the gaps. I I want to to bridge this gap.
STFC-RAL-CR03 R61: And after each temporal bridge we make with the with the scientists and experts outside the scientific field.
STFC-RAL-CR03 R61: We are not the same. I believe we end better. We understand better. How to to create, how to live in a democratic society.
STFC-RAL-CR03 R61: and from the practical point of view the future, that I have 2 ideas I want to share with you. That is, that up on the rails.
STFC-RAL-CR03 R61: So the 1st is science. You can drink. So I've been in several bars at Paris. It's a very hard war, and I've been talking to bartenders, and I found one that is interested in creating a science related.
STFC-RAL-CR03 R61: drinks with the team of the bar. That is a very. It's a very big bar.
STFC-RAL-CR03 R61: but I I think I didn't realize it.
STFC-RAL-CR03 R61: So for example, I've been talking with this guy, this bartender about how, if we create is anyone here working on audrenos.
STFC-RAL-CR03 R61: No?
STFC-RAL-CR03 R61: Okay. So neutrino have has flavors and oscillation. So maybe we, you can create shots that have different flavors during the the time. And you can talk about people, with people, about neutrinos in A, in A, in a casual bar session.
STFC-RAL-CR03 R61: And then, for example, when I talk with him about, then another another meeting about that matter
STFC-RAL-CR03 R61: he showed me a bottle that is was transparent.
STFC-RAL-CR03 R61: and we when he served it.
STFC-RAL-CR03 R61: I taste, and it was like a tomato soup, and I can. I couldn't believe it.
STFC-RAL-CR03 R61: And he said, this is very similar to the concept of dark. There is something you cannot see, but it has some interaction when you, when you drink it so we will see. Of course, anyone here who wants to collaborate in this project in the bag can do it with me in Paris.
STFC-RAL-CR03 R61: and the second one is a project related to to bring fashion and science together to create a.
STFC-RAL-CR03 R61: and then we show I will go deeper in this project in the next, in the next slide.
STFC-RAL-CR03 R61: and you can insert your idea. Maybe if you have in the future some idea of how we can bridge our gap.
STFC-RAL-CR03 R61: and we can. We can collaborate, of course, with the the communication teams team up here.
STFC-RAL-CR03 R61: M.
STFC-RAL-CR03 R61: So the the last year, the Alamo.
STFC-RAL-CR03 R61: and it's it's a project I will. I will.
STFC-RAL-CR03 R61: I hope I will finish this year, or maybe next year, because it's already December. So I've been working since last year with a fashion designer that is very famous in Argentina called Vani Margot. That is the picture. And the dynamics is the same that with the local producer. So he spent time at the Dominic center.
STFC-RAL-CR03 R61: He has a desk for several days. He comes to this atomic center 3 times at this moment.
STFC-RAL-CR03 R61: and he sit there and engage in all the meetings in all the presentations, and ask people about the science trying to understand.
STFC-RAL-CR03 R61: And then we also visit his Adelie.
STFC-RAL-CR03 R61: How we try to learn about materials, production models, runway shows. So I have to say, my opinion is that
STFC-RAL-CR03 R61: having a runway show is way more complicated than some physics stuff.
STFC-RAL-CR03 R61: and I have something to to share with you. So very Spani.
STFC-RAL-CR03 R61: The 1st time I bring money to the atomic center, and no one really know who she who he was.
STFC-RAL-CR03 R61: Some people just start to assume he was a visitor, and he was, for sure a theoretical physicist.
STFC-RAL-CR03 R61: and when we, when they have to decide which field of theoretical physicist.
STFC-RAL-CR03 R61: they say that he was a string theorist, for sure.
STFC-RAL-CR03 R61: so I don't know if you know any string theories, but I don't know if they look like funny. It was like a bias assumption in the community of the atomic center about his identity as a professional
STFC-RAL-CR03 R61: well, so back to the, to the project, each design will communicate a scientific concept, and the collection is more than just an artistic interpretation. we will have to communicate in real time
STFC-RAL-CR03 R61: about each concept and each piece.
STFC-RAL-CR03 R61: And there is plus that 20 scientists around the world
STFC-RAL-CR03 R61: involved. There are. There is people that work in scientific community, and they want to spend time with with us. To learn about the fashion, World War.
STFC-RAL-CR03 R61: and Penny wants to learn about the science, so
STFC-RAL-CR03 R61: not for reproduction, but the hair is a little big.
STFC-RAL-CR03 R61: So in my city there is a local
STFC-RAL-CR03 R61: factory from satellite satellite, a reactor calling bath
STFC-RAL-CR03 R61: and I know, because I I've been there several times that the the satellites have closed.
STFC-RAL-CR03 R61: And so, I think, was the idea to bring funny to this, to this place. People there, the science communication team from from really nice.
STFC-RAL-CR03 R61: And they donate materials, real materials from the satellite that they didn't use to create something
STFC-RAL-CR03 R61: so funny. You can see it when we present the final piece. That is not. It's not to the public yet, but we are trying to to make it to the public.
STFC-RAL-CR03 R61: So he creates this. So it's a flag you can. You can use. This is only for the runway show, of course not for convention.
STFC-RAL-CR03 R61: and you can see it has a lot of pocket, because it's important to to bring the cargo to the space. So it's conceptually more than just an artistic interpretation, and we are looking for a model to to use it and to present it.
STFC-RAL-CR03 R61: He. He also brings. This is science to the atomic center, and there was some scientific
STFC-RAL-CR03 R61: people that use the the product just to try if and then there are other designs. For example, the 1st ones related to Japan based neutrino program.
STFC-RAL-CR03 R61: And then we have some. Some designs is inspired in vertical accelerator. We have a tandem accelerator in the central atomic. And then, for example, we saw some pictures from the 1st bubble chamber in Fermilab.
STFC-RAL-CR03 R61: and we will try to use these these pictures in a in a in this kimono.
STFC-RAL-CR03 R61: and there is more. But this is just the the little bit.
STFC-RAL-CR03 R61: and the second bonus track is something I said about the the car, the cars. So the 1st cards were about the marvel universe.
STFC-RAL-CR03 R61: So if anyone here has again.
STFC-RAL-CR03 R61: you play a lot and you love.
STFC-RAL-CR03 R61: it's a it's a starting point to meet people. For example, in our experience in discord on discord, there is
STFC-RAL-CR03 R61: huge communities of fans
STFC-RAL-CR03 R61: that make fun made campaigns that are very professional as as you, as you can see, very, very professional, and
STFC-RAL-CR03 R61: there is not so much about science in the cards. But the process to create this card infuse science in these communities
STFC-RAL-CR03 R61: because they want to understand what you are going to create related to science.
STFC-RAL-CR03 R61: And, as I say, there is people from around the world.
STFC-RAL-CR03 R61: Very different backgrounds and scientists get engaged in this. In this.
STFC-RAL-CR03 R61: in this conversation, as in the queue app, you can download the the full set of of cards that are officially
STFC-RAL-CR03 R61: on the on the discord, and that people play and they are come, or example, that is the same. So if you, you are into a game
STFC-RAL-CR03 R61: you love, find a community of fans that make a professional interpretation of this game that are not official, but are very, very high quality.
STFC-RAL-CR03 R61: And you can see here more examples of of cards. We we co-create.
STFC-RAL-CR03 R61: and you can download the the full set in the web.
STFC-RAL-CR03 R61: My
STFC-RAL-CR03 R61: My last recommendation when you try to contact entrepreneurs is this, try to to give space to.
STFC-RAL-CR03 R61: to talk in, in, to give to have a conversation, and not just to to talk about science. And this is very important and very difficult to to make. But but but it's it's my recommendation.
STFC-RAL-CR03 R61: Well, thank you very much for your attention.
STFC-RAL-CR03 R61: Wonderful.
STFC-RAL-CR03 R61: We have quite some type of questions, any questions in the room.
STFC-RAL-CR03 R61: Yes, please. Hi. So if you go to page 26, there, you mentioned that you don't advertise anything outside to people who are already interested in science.
STFC-RAL-CR03 R61: 26. Yes, yeah. Yes.
STFC-RAL-CR03 R61: Why so sorry? One other question like, you know, why do you not advertise it?
STFC-RAL-CR03 R61: You? You said that you don't want people who are already interested in science. Yes, why is that?
STFC-RAL-CR03 R61: Because these people is already interested in science. So I want to reach
STFC-RAL-CR03 R61: the people who is not because it has been made.
STFC-RAL-CR03 R61: So why will you have a research in something that you already know?
STFC-RAL-CR03 R61: You want to read things that you don't know. But in my, in my case.
STFC-RAL-CR03 R61: So it works with people that love science. But my object, my professional objective, is to reach the ones that know.
STFC-RAL-CR03 R61: So it's a personal choice in a way to to try to to connect
STFC-RAL-CR03 R61: with other people. So you can meet with friends all the time. But sometimes you want to meet people. You are outside your friends to to meet new realities, new perspectives, new ways to see the world. And maybe this will add something to you also.
STFC-RAL-CR03 R61: it's a good answer or so
STFC-RAL-CR03 R61: the question is, the people who are interested will come, and the people who are not interested will not know about the advertisement, but will come in the same number anyway.
STFC-RAL-CR03 R61: No, because usually people who is in my experience, people who is interested in science will come and overtake the event. Okay, so you will feel everyone's knows what they are talking about. Everyone's knows about the subject, and I'm here. I don't know anything I will not enter.
STFC-RAL-CR03 R61: and usually the people who like science and scientists look the same. So you don't want to get in some place you feel different.
STFC-RAL-CR03 R61: That's nice.
STFC-RAL-CR03 R61: You evaluate the impact of the activities that you have done. And how do you? How do you evaluate this?
STFC-RAL-CR03 R61: Yeah. So, as I say, this is the one of the difficult parts of any outreach activity.
STFC-RAL-CR03 R61: so the the evaluation for the bustle is the first.st Does people ask in the in the shop about the bus.
STFC-RAL-CR03 R61: So the answer is, yes.
STFC-RAL-CR03 R61: but it seems that sometimes sometimes they don't go deeper in the concept
STFC-RAL-CR03 R61: of the bustle, because they think it will be something far away from they can solve. So sometimes it's difficult to have a vessil that says that matter and nothing more.
STFC-RAL-CR03 R61: And second, we in the
STFC-RAL-CR03 R61: after you read all the discussion for the scientific concept. There is a space where people can give us the comments about the past.
STFC-RAL-CR03 R61: and we re- we receive, I think,
STFC-RAL-CR03 R61: 10 feedback, and there is 1550 units of this puzzle. So a very small amount of people give us feedback, and the feedback is not as deep as we expect. So it's like, I like it. Or I like this solution. Or I think it's not so deep
STFC-RAL-CR03 R61: in the ice cream we, the evaluation we made was 2 ways 1st and survey you can complete.
STFC-RAL-CR03 R61: and a lot of people completed and said that it was a good idea to relate a scientific concept to that matter, and they understand
STFC-RAL-CR03 R61: a little more about what's what was going on in the atomic center.
STFC-RAL-CR03 R61: It's not about that matter. You can see, it's about the scientific process. And the second evaluation process we have is to listen. The conversation of people in the shop.
STFC-RAL-CR03 R61: Most of them were discussing about the the flavor and not about that matter, but there was some people that think that it was a strange idea to to go to a scientific event
STFC-RAL-CR03 R61: in an ice cream shop.
STFC-RAL-CR03 R61: but they have it in a positive way. So this is what I can say about the evaluation of these of these activities. If you want to know more, I can help you back.
STFC-RAL-CR03 R61: Okay?
STFC-RAL-CR03 R61: More questions perfect. It's sorry. Yeah.
STFC-RAL-CR03 R61: How do you find the funding to organize this kind of event?
STFC-RAL-CR03 R61: No family.
STFC-RAL-CR03 R61: But like, if you organize the event in the ice cream shop you eat some sort of.
STFC-RAL-CR03 R61: So the the boundary condition for my work was no funding still.
STFC-RAL-CR03 R61: and I have 2 options to do nothing
STFC-RAL-CR03 R61: or to work. So I decide to work because I love science communication. It's my professional science education. So the agreement with all these shops, even with the designer is.
STFC-RAL-CR03 R61: I will win in science communication, I will. My institution will win in related reach. Audience that very far away, and resources that are very far away.
STFC-RAL-CR03 R61: and you will win publicity innovation. You will win some money because they don't make as much money from this.
STFC-RAL-CR03 R61: So yeah, no, budget, this is not a message to take home science. Communication need budget, but in this case
STFC-RAL-CR03 R61: it was the boundary conditions I have.
STFC-RAL-CR03 R61: and some college I know they have also.
STFC-RAL-CR03 R61: and we managed to work. And also it's this, this, no commercial agreement like I I win in science communication you win in your
STFC-RAL-CR03 R61: publicity. It allows me to shortcut a lot of bureaucracy.
STFC-RAL-CR03 R61: because, if you may, a commercial agreement
STFC-RAL-CR03 R61: there is, there is a long process in the institutions to be sure that the the trademark, the name of the institution and everything in between, is going to know to go well.
STFC-RAL-CR03 R61: So the risky part in this, if that is something goes bad it's my responsibility in the institution. But at this time
STFC-RAL-CR03 R61: I'm I'm always found a nice collaboration, even with Panny. He's very, very well known in the fashion industry, because he was the 1st design that created the Artificial Intelligence runaway collection he presented in in New York. So she, he, for sure, can sell this this design. But we say, Okay.
STFC-RAL-CR03 R61: you can do it, but
STFC-RAL-CR03 R61: only for a round of show. And if you want to create an exhibition, a museum. We can put in this in the institutions. You can do it, but it's not for sale. You cannot sell.
STFC-RAL-CR03 R61: but they must fund your salaries.
STFC-RAL-CR03 R61: My salaries. Yeah, I must find your waitress.
STFC-RAL-CR03 R61: I was. It was a position in the atomic energy. So you can see funding for your wages
STFC-RAL-CR03 R61: so that you're paid.
STFC-RAL-CR03 R61: Oh, yeah, yeah, what space? Like, I have a son. But I have not a budget to work.
STFC-RAL-CR03 R61: You're not budget to actually do anything. But you keep up your pay.
STFC-RAL-CR03 R61: Yeah, yeah, I was paying, of course. Yeah, I was paying, you know. Yeah to. To.
STFC-RAL-CR03 R61: I had a question about the dark matter puzzle. So how many people solved it? Not in a way that was like 4 square edges outside several scientific person, not because they
STFC-RAL-CR03 R61: think
STFC-RAL-CR03 R61: the square part. The square shape was the solution was not the solution, just because they cannot reach it.
STFC-RAL-CR03 R61: Yeah.
STFC-RAL-CR03 R61: And then when they saw the solution. That is a possible solution. This square date.
STFC-RAL-CR03 R61: They do it. yeah, this one.
STFC-RAL-CR03 R61: And they saw you.
STFC-RAL-CR03 R61: So it's interesting approach to the to the process because they they think the solution was not possible until they saw.
STFC-RAL-CR03 R61: And there was one person, several person who tried that told me this is a a bad joke. It cannot be solved, and say so. Sorry that this is not the case, but this is important, because no one tell you the negative things. Everyone will say, so cool, so nice. It can be
STFC-RAL-CR03 R61: something also that make people believe you are joking in a bad way. So it's important, the negative feedback. I think it was the most important feedback someone who told me. Maybe it's not the best idea to give someone this puzzle and don't say anything.
STFC-RAL-CR03 R61: And where is it possible to buy this game, Doy stores?
STFC-RAL-CR03 R61: No, there is. The the puzzle is only in the store of this this craft woman that is called the Collectivo Desenio. You can find it in Internet. I think it's almost sold out. But if you look for the web page that this one Collectivo de Diseno. You can find copies. You can. You can buy online. I think it will be quite expensive. The ship.
STFC-RAL-CR03 R61: If you invite me again, I can bring someone. You can think about it in your future.
STFC-RAL-CR03 R61: Yeah, Steve White.
STFC-RAL-CR03 R61: maybe just a question on you have this product that you have this dark matter puzzle. Just to take as an example.
STFC-RAL-CR03 R61: what are your thoughts towards saloon
STFC-RAL-CR03 R61: franchising out and say, we have this product from this collaboration. Let's try and get it in 100 different toy stores in different countries around the world connected with universities. How would you feel about sort of
STFC-RAL-CR03 R61: branching out in that direction as opposed to trying to get a hundred new
STFC-RAL-CR03 R61: individual collaborations between these local scientists and their associated toy stores I would love to. Of course, if the the girls, the woman of Collectival agree we would love to, but at this time I don't have the, as you can see, I don't have the way to to do this. So if you have an idea we can share, we can use this puzzle to communicate
STFC-RAL-CR03 R61: our scientific process even with that matter, in the in the name of the box. But that matter just an excuse. Yeah, I'm open to share all my projects. I always walk work this way, and I have no problems to this moment of time, and to to continue working this way. So everything is up to share for me, open software, open hardware.
STFC-RAL-CR03 R61: It's just gonna comment. I mean, there's like huge creativity in what you've developed. And I think you know lots of us as scientists.
STFC-RAL-CR03 R61: you know, turn up on dark Matter Day and give a talk to an audience of the interested right who already know they're interested, who turn up. But like this is.
STFC-RAL-CR03 R61: I mean creating something which is a really interesting resource that engages people in another way.
STFC-RAL-CR03 R61: I don't know. Somehow I feel like it's amazing that you've done this, and we should do something joined up where, like the intellectual effort and design effort that's gone into creating this. It would be brilliant if that can like propagate further, because, you know, as somebody who, you know, turns up, I'd love to talk to people trying to solve a puzzle like this on dark matter Day. But I don't have the creativity, or the time, or whatever you know to like
STFC-RAL-CR03 R61: go through the process to create this resource. I just, you know, just following on your comments about like ways to share these sorts of resources for interacting with the public in new ways. I think it's such a great idea to catch the people who don't already know they're interested, but also to kind of engage with the people who are interested, maybe in more creative ways than
STFC-RAL-CR03 R61: we usually do. Yeah. For example, last last year, last week there was a Texas option presentation in Paris with the he used a presentation, of course, but he also gives a puzzle to the students that were interested in reaching that matter.
STFC-RAL-CR03 R61: and he steals most of the public in the the presentation. So it can be controversy
STFC-RAL-CR03 R61: with your colleagues. So yeah, it's a possibility.
STFC-RAL-CR03 R61: More questions from the in the room.
STFC-RAL-CR03 R61: Is there, Chris? You are on zoom right? Is there any question? No question?
STFC-RAL-CR03 R61: Okay. So this kind of the speed I did.